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Here's a quick experiment:

Pick any product or service at random. It doesn't really matter what it is, just something that someone would pay for. Ask your friends what they would do if they were looking for someone to sell them that product or service. I'm willing to bet that the majority of them are going to answer the same way:

I'd check the Internet

The reality is that not having a web site today is about the same as not being listed in the Yellow Pages was yesteryear -- you become invisible to a sizable portion of your potential customers.

In short, you're throwing away money.

William Heppenstall Tinting
William Heppenstall Tinting, one of our first jobs

Unfortunately, getting on the Internet is a bit more complicated that getting listed in the Yellow Pages. Instead of simply giving a name and a phone number you are now tasked with creating a web site. If you're anything like most of our clients, you turn to a professional source, only to be quoted an outlandish number, frequently delivered with a high degree of tech talk which you cannot help but think is designed to intimidate you. It's no surprise that so many of our clients attempt to learn HTML themselves just to skip all this, though sadly tend to simply give up and go without the traffic that the Internet could provide.

Let me speak very plainly:

Unless you are asking for something that is both extraordinarily groundbreaking and time-consuming, your web site should not cost thousands of dollars.

There is absolutely no reason why your web designer should not be able to communicate to you in plain English

The fact that your business is small does not mean that you don't deserve to be on the Internet. You deserve the traffic that the Internet can bring you just as much, if not more, than the big guys.

D&H Renovations
D&H Renovations

So here's where Animus Programming comes in. We're a small company, like yours. We get that just a couple thousand dollars may not be a big deal to the big guys, but to us, that's a fair chunk of income. We get that if you wanted to go to school to learn how to speak the language of HTML, you'd probably just make your own web page. We want you to have a better web site than your competition, because honestly, we want to see you show them that the little guy might not be able to compete with their war chest, but we can sure as hell give them a run for their money when it comes to the quality of our workmanship.

Vito's Pizza front page
Vito's Pizza

So, here's what I want to ask you to do.

Talk to our competition. Call up your phone company, the other designers you're looking at, the 800 number from that commercial your saw and tell them that you want a web site. If you know what you want, go ahead and tell them; otherwise just let them guide you. Don't commit to anything, but get the price tag that they want.

Having gone through that experiance, contact us. Give us the same information that you gave them, but don't give us the number they gave you (it just wouldn't fair, and frankly, we don't need to know their number to give you an honest price).

Essentially, I'm asking you to compare apples to apples. I think you'll find that just like in your business, we, the smaller guys, have a bit of an edge.




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